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Barack Obama's stunning victory in the 2008 presidential election
will go down as one of the more pivotal in American history. Given
America's legacy of racism, how could a relatively untested first-term
senator with an African father defeat some of the giants of American
politics? In The Obama Victory , Kate Kenski, Bruce Hardy, and Kathleen
Hall Jamieson draw upon the best voter data available, The National
Annenberg Election Survey, as well as interviews with key advisors
to each campaign, to illuminate how media, money, and messages shaped
the 2008 election. They explain how both sides worked the media to
reinforce or combat images of McCain as too old and Obama as not
ready; how Obama used a very effective rough-and-tumble radio and
cable campaign that was largely unnoticed by the mainstream media;
how the Vice Presidential nominees impacted the campaign; how
McCain's age and Obama's race affected the final vote, and much more.
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Get The Obama Victory
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Available now from Oxford University Press.
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